Marcom Dons, Gurus Converge On Fountain Varsity For Creativity Challenge

Marketing Communication teachers and professionals will converge on Fountain University campus for the grand finale of the maiden edition of Creativity Challenge, a marketing communication competition organized by Mass Communication Students Association (MACOSA) Fountain University Chapter.

The programme scheduled to hold on Thursday December 7th will have as panel of judges erudite marketing communication dons including Dr. Yinka Egbokhare of the Department of Communication and Language Arts, University of Ibadan and Dr. Saudat Salah Abdul Baaqi, the Head, Department of Mass Communication, University of Ilorin.

Other marketing communication professionals on the panel are Mr. Ayoola Gbade Bello, CEO, Bedouin Communication Limited and Mr. Rasheed Bolarinwa, Head, Corporate Communications, Skye Bank, Lagos.

The challenge, aimed at encouraging a healthy competition among students in marketing communication, would have participating students formed into 5 different agencies who will be slugging it out to implement a brief for the Nigerian vehicle maker Innoson Vehicle Manufacturing Company across platforms including Print, Radio, TV and web.

The programme, which will also help in preparing students for the annual Rodgers Hatchuel Competition, will see overall winners, first and second runners up emerging at the end of the grand finale.

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